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ictFin24 reports that online marketplaces establishing themselves across Africa could create around three million new jobs by 2025, according to a new report released by Boston Consulting Group (BCG).  

The report, ‘How Online Marketplaces Can Power Employment in Africa’, finds that digital platforms matching buyers and providers of goods and services could also raise incomes and boost inclusive economic growth with minimal disruption to existing businesses and workforce norms.  Generating employment is an urgent priority across the continent.  Around 58% of the new jobs—created directly, indirectly, and through the additional economic activity generated by online marketplaces—would be in the consumer goods sector, 18% in mobility services, and 9% in the travel and hospitality sector, according to the report.  For online marketplaces to reach their full potential, however, the public and private sectors must work together to build the right digital environment from the outset, the report notes.  Obstacles to industry expansion include underdeveloped infrastructure, a lack of regulatory clarity and limited market access.

  • Read the full original of the report on this story at Fin24


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