newsBusinessLive reports that Media24 has announced it is ending its publishing arrangement with global internet media brand, HuffPost.  

In a statement on its website, HuffPost SA said:  "Today Media24 and HuffPost announce plans to mutually end its SA licence."  The company said it was a routine decision and was being made despite "strong" audience numbers because advertising revenues were "challenging".  Esmaré Weideman, CEO of Media24, said:  "We regularly review our portfolio of brands.  The HuffPost SA audience numbers are strong and consistently hold steady on the list of top-10 news sites in SA.  HuffPost SA was an important new voice in South African journalism and attracted a fresh new audience.  Advertising revenues for HuffPost in SA have, however, been challenging.”  The statement said staff members were "being consulted".


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