Engineering News reports that nonprofit trade movement FairPlay, together with Proudly South African and trade unions, have launched a campaign to promote the consumption of local chicken.
The Buy Local Chicken campaign is aimed at retailers and wholesalers that buy significant quantities of imported chicken from producers that may be engaging in predatory trade practices. It is aligned with both the Buy Local drive contained in the Economic Reconstruction and Recovery Plan, announced by President Cyril Ramaphosa on 15 October, and the Poultry Master Plan, which aims to boost the local chicken industry by curbing imports and expanding production for the local and export markets. FairPlay explained that the past two decades have seen huge volumes of chicken imports costing thousands of local jobs. The Poultry Master Plan aims to create 5,000 jobs over the next few years, which the Buy Local Chicken campaign will help drive. Mlamleli Pukwana of the Agricultural Food and Allied Democratic Workers Union said that job losses caused by predatory chicken imports must be stopped, while jobs must be created by expanding SA’s local chicken industry. Bheki Ntshalintshali of labour federation Cosatu agreed, noting that the partners in the Buy Local Chicken campaign realised that it was also a jobs drive. The campaign will start with a picket at Shoprite Checkers' head office in Cape Town on 30 November, which will urge the supermarket group to increase its purchases of SA chicken.
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