BL Premium reports that the SA Broadcasting Corporation (SABC) has announced Nomsa Chabeli as its new CEO, with the board expressing confidence in the former MTN executive’s ability to drive revenue generation and growth for the ailing public broadcaster.
Chabeli takes over from Madoda Mxakwe who left the corporation at the end of his five-year term in June. Chabeli takes the reins at the public broadcaster as it faces a R745m debt pile. Chabeli holds an MBA from Henley Business School and is completing a Masters in Digital Business at Wits Business School. She was previously a GM of brand and marketing at MTN and also worked at MultiChoice where she was the marketing director of SuperSport. In addition, she has served at SAB, Brand SA, Government Communication and Information System (GCIS) and Edcon. “Some of her career highlights include leading the marketing and communications for the successful 2010 Soccer World Cup bid that resulted in SA’s confirmation as the host country. She was the marketing director of the ICC Cricket World Cup 2003 and the development and execution of SA’s communications and marketing strategy for various Davos World Economic Forums,” the SABC said.
- Read the full original of the report in the above regard by Thando Maeko at BusinessLive (subscriber access only)
- See too, SABC appoints new group CEO, at Fin24
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