SA TourismMoneyweb reports that South African Tourism (SAT) finance chief Nombulelo Guliwe has officially been appointed CEO of the organisation, which also has a new board. Guliwe has been acting CEO since September last year.

Her appointment has been welcomed by the Southern African Tourism Services Association (Satsa), which has expressed hopes that stability will return to the national destination marketing agency. SAT has had acting executives and a temporary board for the past year following the Tottenham Hotspur sponsorship debacle and other leadership woes that hit the organisation. According to Guliwe’s LinkedIn profile, she is a chartered accountant and has been with the agency for 13 years. Prior to that, she was an auditor at PwC and served her articles at the accounting and professional services firm. Satsa CEO David Frost commented that Guliwe was an “excellent appointment” to head up the agency. He also commended Tourism Minister Patricia de Lille and former SAT board interim chair Tim Harris on the appointment process, which he described as “collaborative and thorough”.


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