Blogger Thinus Ferreira writes that with the SA Broadcasting Corporation (SABC) having commenced with a retrenchment process in respect of its sales division staff, it has appointed Arise/365 Digital, Media North as well as Mediamark as digital sales partners.

The public broadcaster announced last month that its retrenchment 189 process could affect as many as 180 workers across its various sales divisions, including the digital sales division, with job cuts expected by the end of November. But, according to trade union Bemawu, the number of affected SABC staffers will not be 180 but 262 employees. The retrenchments will potentially be across the SABC's sales divisions of enterprise sales, corporate sales, government sales, SMME (Small, Medium, and Micro Enterprises), digital sales, sports sales, category management including RAP radio and product management), sales operations, Ad-venture sales, the sales intelligence division, as well as sales governance and the deals team.

The SABC's sales division has been underperforming for years. About the appointment of the outside agencies, Nomsa Chabeli, SABC CEO, said in a statement: "These partnerships are about unlocking greater value for our clients. By collaborating with trusted specialist partners, we are strengthening our ability to deliver innovative, multi-platform solutions across radio, television and digital." According to the SABC, the appointment of the agencies will help with the public broadcaster's latest five-year corporate plan that is looking to add new revenue streams for the corporation.

• Read the full original of the blog in the above regard by Thinus Ferreira at teeveetee blogspot

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