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Momentum urges sponsors to bridge the gender pay-gap in sport

Details

earningsSunday Independent reports that with women earning less than men in sports and making it almost impossible for women to become financially independent, Momentum's head of marketing Charlotte Nsubuga-Makusa says that her company is taking a bold journey towards influencing change.

Speaking ahead of the recent Sports Seminar in Durban, Nsubuga-Makusa noted that women in sport were underpaid, and she urged sponsors to develop a different mindset when it came to bridging the gap. According to Nsubuga-Makusa, only 0.5% of the total commercial investment went to women while men’s sports received 61%. “Momentum is an official sponsor of the Proteas Women’s team and we are entering our eleventh year on a year-to-year basis. Our experienced has taught us to encourage other sponsors to invest and put money into women’s sports, because we believe that women athletes who have good stories of excellent work in sports are not getting the recognition they deserve,” Nsubuga-Makusa said. She reported that Momentum had developed the #OneMoreFan campaign aimed at encouraging fans to watch women's sports as “the lack of interest and the minimum media visibility of women also impacts negatively on the availability of sponsors as there is no exposure of these women in sports.” Nsubuga-Makusa added that “Momentum has journeyed into more than just throwing money into the Proteas but also engaging different stakeholders who can come together to educate these amazing women to sustain their lives using their talent, including speaking to other companies to support women in sports.”

  • Read the full original of the report in the above regard by Thabo Makwakwa at Sunday Independent


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